TOPS Software had some bad publicity a few years ago and were struggling to leave it behind. After internal restructure and a new and improved product, 212 software, they were ready to bring back some excitement and confidence to their consumers.
212 Software offers Condo & HOA management software that simplifies community association management by integrating accounting, management and automation.
We needed to communicate clarity and simplicity through our design work. It was important for the identity to sit comfortably within the Condo & HOA world, conversely, it needed to stand out as being a bit edgy. The design has strong messaging but still fit for use within a highly corporate environment. An injection of color was vital, we went through a few color scheme variations before settling on red; eye catching, but also synonymous with modern software solutions.