AnswerFirst Communications is an international telephone answering service, messaging service and customer service solutions provider. They ultimately help maximize business opportunities and prepare businesses for the unexpected.
AnswerFirst has grown substantially and are considered one of the leaders in the industry, however they didn’t look like leaders in the industry from the outside looking in. They wanted to stand out with personality and build a trusted powerful brand in light of their existing customers and potential customers. They needed to bring passion and drive to the employees, forming a sense of team spirit and culture to help build their reputation.
Content and services needed to be clear through a well developed website with “user friendly” in mind. The new messaging and website design helped them communicate to the world who they are and what they do constantly and clearly. The brand identity look and feel throughout all marketing materials helped develop the professionalism and trust, helping them build their social networks, drive more people to their website and leverage digital marketing strategies. With integrated digital marketing solutions built around the core hub (the website), they are easily able to focus on campaigns through social media communities to drive more traffic to their site, develop new friends and attract new clients.