Circul Custom Builders are an innovative business model that is revolutionizing home construction: They provide the highest standards of construction techniques and materials in the industry. Their homes are built in an environmentally controlled setting which ensures speed, quality control and flexibility in building a dream home.
They were a start up company requiring fully integrated branding and design. Our challenge was ensuring people that just because they build fast, didn’t mean their homes were not to standard or quality, but rather, because they are built in an environmentally controlled setting, they were in actual fact of better quality. Educating & highlighting the benefits of building with Circul and building a strong brand was why we built around the concept of putting the logo into the messaging to kick off their new look.